'BOBFEST' was the final and most ambitious project that I undertook in my final year of university. It tested, and honed my skills in many different areas of design. I wanted this final project to use as many multimedia applications as possible. The project in itself was centred around the idea of hypothetical music festival themed around British bands, and the 1990's 'Britpop' era. In this page I have documented the entire development of this project.
During the early stages, I experimented with multiple different logo types, colour schemes, and vector shapes until I landed upon the right identity. Originally starting as, 'Band of Brits' early on, I decided to shorten the name to just 'BOB'. This simplified the logo and gave the brand a humorous, and 'left field' personality. I believe this fitted well with the 1990's British music scene, as it was an incredibly diverse and eccentric period of music. The 'zany' theme from TV shows such as 'The Word' and 'Top Of The Pops, and early 1990's computer graphics of the day certainly inspired my colour and design choices with the branding.
Alongside the development of the branding, I also began to visualise what the festival tickets may look like. Starting off with the 'Band Of Brits' theme, I created several mock ups with different colour schemes and layouts to feel where this part of the project would go. Once I decided on the name 'BOBFEST', I changed course and implemented the new logo with psychedelic vector shapes that would become a part of the branding. (Inspired by the computer graphics seen on Channel 4's 'The Word'). Gradient colours were also experimented with throughout. However, I opted for a more simple approach to cut costs on ink, as I visualised the festival as a real business with profit to consider.
These three tickets on display here are the final products that grew from the development process. The colour gradient idea was taken out to simplify and cut costs as a real business would do. The unique shapes stayed to make the tickets more visually interesting. The shapes are also an important part of the festival branding.
Each ticket also has a different colour scheme to symbolise the different festival locations. This also makes sure that festival goers cannot sneak in to a different park without paying. A QR code was put in place to replace the barcode solution, as this is a more modern way of authorising tickets and passes.
Each of the three parks also had their own unique setlist with their own headline acts. Because of this difference, I felt that each poster should have their own unique colour scheme and identity. A great example of this individuality came from choosing to bathe the headline act in different saturated colours to mark each event as unique. Secondly, another way I identified the different park locations was with a slight variation of the 'BOBFEST' logo. As seen, different shape cut outs and colour schemes are implemented. The unique 'The Word' inspired vector shapes for each location also helps to mark the differences.
Lastly to finish it off, the official poster for the whole festival has a simple block colour background with all the locations, and acts on display. As seen above.